What is SEO?
SEO is an abbreviation for Search Engine Optimization. Describing SEO is bit complex. SEO is nothing but a process of improving the ranking of a website in search engine. In other words method of analyzing and constructing the website so that is can get indexed high and greater page rankings in various search engines like Google, Bing, Yahoo, etc. SEO makes the webpage more relevant, more attractive and easily searchable on search engines and their crawling bots as well as for indexing.
Why SEO is important for your Website?
- Take one scenario, Customer is looking out for the product you sell, and your website is not listed with good page ranking, in that case, your business will suffer.
- Your acquaintances will give your business, but it will be hard to get new business outside your circle of acquaintances. You may fall into trap thinking, you have a beautiful site, and you have advertised in many places.
But are you absolutely sure your advertisement has reached to the Potential Customer?
- Did you consider that some people simply do not read the newspapers?
How about people who didn't get the issue of the magazine where you placed an expensive ad?
Did these people hear the radio/FM broadcast when your commercial aired?
Were they watching the channel on which you have given the ad? Were they on the direct mail list for which you paid thousands of rupees?
- Nowadays, everybody uses the search engine. How about potential customer type couple of words in A search engine and finds the listing of your company? Search engines are great to help, aren't they? They certainly are a great help. And the "type-click" scenario does happen more often than not. However, this takes some effort. Search engine optimization is that little effort.